Why a Google Ads Agency is a Great Choice for Your Ecommerce Business
With ecommerce sales reaching upwards of $650 billion worldwide, the ecommerce market has seen significant growth over the past few years. According to data from Statista, ecommerce sales are expected to reach almost $1 trillion by 2021. This tremendous growth has made ecommerce one of the hottest areas in marketing today and it’s a trend that isn’t likely to slow down anytime soon. If you’re an ecommerce business owner looking to maximize your return on investment (ROI) when it comes to your marketing dollars, working with an agency that specializes in Google advertising might be right for you.
If you’re still new to digital advertising, and especially if you aren’t using Google AdWords near me yet, building your campaigns in-house can be daunting. If so, then it makes sense to use an agency that specializes in Google AdWords; they know how to build successful ad campaigns quickly while saving you time and energy. However, even if you are an experienced ecommerce marketer who has built Google AdWords campaigns yourself in the past, agencies still have their place. They offer all of these benefits (and more) over working with freelancers
Google AdWords is one of those services that most business owners think they can handle on their own. After all, you simply sign up for an account and start running ads, right? Well, sort of. Google's AdWords program has many advanced features and best practices, many of which are completely optional to implement. If you want your ads to reach a high volume of relevant customers and potential leads, take full advantage of every available feature in AdWords, and achieve higher quality scores (which means cheaper advertising), then it's probably best to work with an agency that specializes in Google's online advertising programs.
Finding an agency to handle your Google Ads can be tricky. It’s important to ensure you have a trustworthy and reliable company working on your business’s behalf. Below are some guidelines to help you make sure you hire someone great.
A Google ads agency can create, manage and optimize your ads. They also have access to proprietary data that helps them determine which demographics you should target in order to reach your specific customers. Some agencies specialize in certain verticals like travel or healthcare, so make sure you speak with someone who specializes in ecommerce (if that’s what you’re doing). What's more, Google requires an API key when creating your account. You'll need to partner with an agency that can get that for you. With all of these factors in mind, hiring a full-service agency makes sense for many ecommerce businesses.
The price of an ad agency can vary depending on many factors, but it’s reasonable to expect that a Google ads agency will charge about $100 to $200 per hour for its services. For example, Adespresso, an online platform that helps businesses manage their Google ads account, lists its hourly rate at $39. This means you’ll likely pay less than $2,000 in total if you hire an agency to take care of your first six months or so of campaigns. (Note: Some agencies might request or require additional fees based on goals and desired results.)
You may be tempted to reach out and ask about their pricing after reading their website, but don’t. Instead, send them an email saying that you found what they do interesting and you’d like to set up a time to talk about it over coffee. They will either have time or not – if they do, you’re golden. If not, keep looking; there are plenty of agencies out there! Once you’ve found one that works with your schedule (and has available availability!), figure out how much money they make on average from clients who convert at rates similar to yours. Figure out what different tiers of service cost (do you want them managing everything, or just strategy?